Harley Davidson LiveWire Press Release

July 25, 2019                            

Full Throttle Saloon’s Pappy Hoel Campground Announces Multi-Year Partnership with Harley-Davidson®

2020 LiveWire Electric Motorcycle Available for Demo Rides at Pappy Hoel Campground

Sturgis, S.D. – The Full Throttle Saloon’s Pappy Hoel Campground is the official headquarters of Harley-Davidson® during the 79th, 80th and 81st Sturgis® Motorcycle Rallies™. As the main Harley-Davidson destination, the grounds is now home to H.O.G. member check-in and will host demo rides—including first-time Sturgis demos of the brand’s new electric motorcycle, LiveWire™.

LiveWire is Harley-Davidson's first and halo vehicle in a broad portfolio of electric two-wheelers across a spectrum of models and price points that introduce consumers to a new riding experience and highlights the brand's commitment to leading the electrification of motorcycles. Propelled by the immediate torque of the H-D Revelation™ all-electric powertrain, LiveWire is capable of rapid acceleration with just a twist of the throttle – no clutching or gear shifting required.

H.O.G. Members staying at the Pappy Hoel Campground receive preferred pricing on campground wristbands, as well as with select vendors on the property. The Campground will also host an exclusive H.O.G. Party, available to all H.O.G. members, on Thursday, August 8, at 6 p.m. at the Pappy Hoel Campground pool.

“With Harley-Davidson moving its Sturgis home base to the Full Throttle Saloon’s Pappy Hoel Campground, riders are afforded the opportunity to get on a bike, hit the open road immediately, avoid traffic and focus on how incredible these new bikes are,” said Jesse James Dupree, co-owner of the campground. “And when they get back from the demo ride, the party will be going full throttle!”

Celebrating its 20th anniversary, the Full Throttle Saloon welcomes Cheap Trick, Jackyl, Bret Michaels, Foghat, Colt Ford, The LACs, Puddle of Mudd, Tech N9ne, Saliva and more to the largest stage in South Dakota. 

The 79th Sturgis® Motorcycle Rally™ takes place August 2 - 11, 2019. For event-related news and schedules, visit sturgismotorcyclerally.com, fullthrottlesaloon.com and pappyhoelcampground.com.  

For more information on Harley-Davidson’s LiveWire, visit harley-davidson.com/livewire.


About Harley-Davidson Motor Company® 
Since 1903, Harley-Davidson has fulfilled dreams of personal freedom by leading the innovation of two-wheeled mobility. The company offers an expanding range of leading-edge, distinctive and customizable motorcycles and brings the brand to life through Harley-Davidson riding experiences and exceptional motorcycle parts, accessories, riding gear and apparel. For more information, visit h-d.com.